3. Reality Check – The Pivot from Chickens to Veggies
The chicken dream had wings, but reality clipped them.While I was raising hens and selling eggs, I was juggling more than just a business. I was juggling life.The little income I made from selling eggs wasn’t just business capital it was family survival money. I had to stretch it across personal needs, buying food at home, helping where I could. Progress was there, yes but it was painfully slow. Every step forward felt like dragging a heavy load uphill. And then, the hill got steeper.In 2021, everything changed. You remember the July unrest?“On 9 July 2021, the same day Pietermaritzburg High Court upheld his conviction and prison sentence, the unrest began…”That headline? It wasn’t just news. It was my life unraveling in slow motion.KwaZulu-Natal my province became the centre of chaos. Shops were looted. Farms were hit. Businesses collapsed overnight. People were scared. Supplies dried up. Prices of chicken feed and supplies skyrocketed. And for someone like me, who was already walking a financial tightrope, that was the final push that sent everything tumbling.
I couldn’t afford more stock. I couldn’t expand. Even sustaining what I had became nearly impossible. It wasn’t about passion anymore it was about survival.But here’s the thing about pressure it doesn’t always break you. Sometimes, it shapes you.While I was still trying to make chickens work, I had been paying attention. In the same way I once tested the egg market, I had started noticing something else: a growing hunger for fresh vegetables.Even online, I kept seeing the same question pop up:“Where can I find fresh veggies?”People were struggling to access healthy, local food especially during lockdowns. That’s when it hit me: Maybe the answer isn’t chickens right now… maybe it’s veggies.
So I made a bold but quiet move.I cleared a small piece of land in my backyard and started planting. Nothing fancy just a few basics to test the market. Like I did with eggs, I started small, watched, learned, and sold.To my surprise it worked.People responded. Customers came. They wanted more.That one small experiment planted something big in me hope.From there, I started preparing the bigger land. I cut trees. Cleared grass. Bit by bit, I shaped that space into something that could grow more, feed more, and possibly change everything. I wasn’t just planting crops I was planting a new future.
The chicken dream hadn’t failed it had redirected me. What I learned from that hustle, I carried with me into this new journey. And this time, I wasn’t just trying to survive. I was planning to build something bigger